User Research · App Design · Prototyping
Reduce the time it takes for users to register and verify their ID, as well as to minimize drop-off.
This project lasted 4 weeks, including revisions.
For this project, we researched user behaviour to understand the difficulties encountered during the registration process and to prioritize potential solutions. This project was conducted for a German digital staffing agency and is anonymized under an NDA.
The client submitted their request, explaining the issues they were facing with their current registration and ID verification flow. We then divided the project into smaller tasks and began working on the following deliverables.
Based on quantitative data collected by the company and our initial flow testing, we identified the following issues users face:
The high drop-off rates are due to users becoming frustrated with long wait times and mistakes they cannot correct, as well as their lack of understanding about why certain information is being requested.
25% of users failed ID verification due to mistakes made during account registration.
60% of users were confused about why so much personal data was required of them.
During the test, 80% of users expressed frustration with how long it took to complete the entire registration and ID verification process.
25% of users failed ID verification due to mistakes made during account registration.
60% of users were confused about why so much personal data was required of them.
During the test, 80% of users expressed frustration with how long it took to complete the entire registration and ID verification process.
To ensure the success of our work, we decided to run a 1-hour prioritization workshop with our client.
After prioritizing our possible solutions for the app, we created a new flow to address our main user pain points while focusing on changes that would significantly decrease drop-off rates.
By collecting only the data essential for registration, we were able to reduced the number of steps a user must go through to complete this process from 9 to 7.
The user can begin searching for jobs as soon as they register their account. To apply for their first job, they must complete their profile either through a job listing page or by following one of our prompts.
The new structure lets users review and correct their information before ID verification. Informative screens and explanatory texts help them understand why the information is needed and what to expect next.
After completing their profile, users can submit their first job application and have an overview of applications and upcoming jobs on their profile page. While waiting for a response, the agency creates their staffing contract in the background, significantly reducing wait times.
By implementing the new strategic UX redesigns, our client was able to minimize user errors, speed up job applications, and increase their ID verification success rates.
90% of users passed ID verification due to the new designs that helped reduce user errors.
After the redesign, there was a 50% increase in job applications on the first day of app use.
With the new designs in place, the average time to complete registration, verify ID, and apply for a job has been reduced to around 30 minutes.
90% of users passed ID verification due to the new designs that helped reduce user errors.
After the redesign, there was a 50% increase in job applications on the first day of app use.
With the new designs in place, the average time to complete registration, verify ID, and apply for a job has been reduced to around 30 minutes.
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